Tech Partners With Ticketmaster; Hires New Assistant AD for Ticket Operations
April 8, 2009
RUSTON -- In a continuing effort to improve customer service and to increase ticket sales, the Louisiana Tech Athletic Department has signed a multi-year agreement with Ticketmaster, the world's leading ticketing company.
LA Tech will join forces with Ticketmaster to utilize its state-of-the-art software to sell and to distribute tickets to all home games for football, men's and women's basketball, and baseball.
The partnership will expedite and simplify the ticket-buying process for all Bulldog and Lady Techster fans as they will be able to order season and single-game tickets online 24-hours a day, seven-days-a-week starting in mid-May.
"In our continued effort to serve our fans, we are excited about the new partnership with Ticketmaster," said Tech Athletic Director Derek Dooley. "The ease and access to purchasing tickets will be greatly enhanced, and the new system will allow us to develop new marketing strategies to increase attendance at all of our events."
As part of the advancement in the Tech Ticket Office, the athletic department also announced the hiring of Zach Williams as assistant athletic director of ticket operations. Williams hiring is pending the approval of the Board of Supervisors for the University of Louisiana System.
Williams worked the past three years as the athletic ticket manager and assistant marketing director at Northwestern State and will oversee the transition of the LA Tech ticketing system and manage all ticket operations.
A 2004 graduate of Louisiana Tech, Williams managed the NSU ticket office which sold individual game and season tickets for six sports, including the Demons football program. He also recently served as the ticket manager for the Southland Conference basketball tournament using the Ticketmaster software.
"We are pleased to have Zach join the department and lead our ticket office," said Deputy Athletic Director Bruce Van De Velde. "His experience in managing ticketing operations and financial reporting will allow us to increase customer service and satisfaction as well as marketing outreach."
Ticketmaster will provide the added conveniences of managing and renewing season tickets online, making payments and forwarding tickets to another person electronically when they are unable to attend a game.
The Ticketmaster system allows fans to purchase their tickets online as well have a print-at-home option for individual game tickets. Fans will be able to log onto their individual account and make payments at their convenience.
As a part of the transition to the Ticketmaster system, LA Tech Athletics will be installing a ticket scanning system for football and men's and women's basketball. This system will allow the department to scan tickets as well as student ID's at the doors and gates at Joe Aillet Stadium and the Thomas Assembly Center.
In addition to the software and technology package, LA Tech Athletics will also be utilizing the Ticketmaster national sales call center to take individual ticket orders.
About Ticketmaster Entertainment, Inc.
Ticketmaster Entertainment consists of Ticketmaster and Front Line Management Group. As the world's leading live entertainment ticketing and marketing company, Ticketmaster connects the world to live entertainment. Ticketmaster operates in 20 global markets, providing ticket sales, ticket resale services, marketing and distribution throughwww.ticketmaster.com, one of the largest e-commerce sites on the Internet; approximately 6,700 retail outlets; and 19 worldwide call centers. Established in 1976, Ticketmaster serves more than 10,000 clients worldwide across multiple event categories, providing exclusive ticketing services for leading arenas, stadiums, professional sports franchises and leagues, college sports teams, performing arts venues, museums, and theaters. In 2007, the company sold more than 141 million tickets valued at over $8.3 billion on behalf of its clients. Ticketmaster Entertainment acquired a controlling interest in Front Line Management Group in October 2008. Founded by Irving Azoff and Howard Kaufman in 2004, Front Line is the world's leading artist management company, with nearly 200 clients and more than 80 executive managers. Front Line represents a wide range of major artists, including the Eagles, Jimmy Buffett, Neil Diamond, Van Halen, Fleetwood Mac, Christina Aguilera, Stevie Nicks, Aerosmith, Steely Dan, Chicago, Journey, and Guns N' Roses. Ticketmaster Entertainment, Inc. is headquartered in West Hollywood, California (NASDAQ:TKTM).
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