Tech Hires Van De Velde as COO/Deputy Director
May 7, 2008
RUSTON - Louisiana Tech Athletic Director Derek Dooley announced Wednesday that he has hired Bruce Van De Velde as the Chief Operating Officer/Deputy Director for the university's athletic department.
The hiring is pending approval of the Board of Supervisors for the University of Louisiana System.
Van De Velde comes to Tech with impressive credentials, having served in a role as athletic director or associate athletic director for 14 years, including stints as athletic director at Iowa State from 2000 to 2005 and at Utah State from 1998 to 1999.
He also worked as a senior associate athletic director at Oklahoma (1999-00), and associate athletic director at both Missouri (1997-98) and Kansas State (1992-97).
Dooley said finding someone with Van De Velde's experience and history of success was critical for the Tech position, which will assist in all the day-to-day operations of all aspects of the athletic department.
"Bruce comes to Tech with a wide array of administrative experience at all levels," Dooley said. "He was a part of significant growth and change at both Iowa State and Kansas State, and we are looking forward to having him join the Tech family."
During his time as athletic director at Iowa State, Van De Velde raised more than $25 million for capital projects, including the construction of the Bergstrom Indoor Training Facility and the Hixson Student Success Center and French Academic Center.
He increased the total annual operating revenues for the Cyclone athletic department by 52 percent (from 19.6 million to 30 million) as the revenue generated from television and radio, marketing and corporate sponsorships, ticket sales, concessions, annual giving, and licensing reached all-time highs during his tenure.
The National Cyclone Club also added over 2,000 new contributors in five years with an increase in $1.2 million in revenue. Iowa State participated in five bowl games in six years and also played in the 2002 Eddie Robinson Football Classic against Florida State.
Van De Velde said he is looking forward to the challenges that his new position at Louisiana Tech will provide.
"I am excited about the opportunity to join a great university and an athletic program that has a vision for success," said Van De Velde. "I look forward to the opportunity to work with President Reneau, Derek Dooley, our staff, our student-athletes and the Louisiana Tech University alumni and fans and help lead our department to success."
During his time as athletic director at Utah State, Van De Velde made his mark by hiring Stew Morrill as the men's basketball coach. Morrill has guided Utah State to eight straight post-season tournaments and is the winningest coach in the history of the Aggies program.
Van De Velde also developed a $10 million master plan for the renovation and expansion of Romney Football Stadium and reorganized the area of development resulting in record annual giving.
Van De Velde has worked with some of the top football coaches in the nation during his career, including Hayden Fry, Bill Snyder, Bob Stoops, Dan McCarney and Mark Mangino.
While serving as the associate athletic director for football operations under Snyder at Kansas State, Van De Velde was part of the resurrection of Wildcats football in Manhattan as the program became a national power participating in five bowl games.
As the senior associate athletic director for external affairs at Oklahoma, he served as the senior administrative officer for the athletic department, and was responsible for creating and increasing revenue in the areas of development, marketing, ticket sales and licensing.
Van De Velde developed a comprehensive program for fund raising that addressed annual giving, capital gifts and planning giving while overseeing an external affairs division that generated $22 million in revenues for athletics.
During his career in college athletics, Van De Velde has served on numerous NCAA committees including the Championships and Competition Cabinet, the Football Issues Committee, the Travel Issues Committee, the Financial Aid Committee and the Peer Review Committee.
Van De Velde was recognized by his peers in 2005 with the General Robert R. Neyland Outstanding Athletic Director Award.
He was also the recipient of the Admiral U.S. Grant Sharp Award in 1995 during Kansas State's 10-2 season when the Wildcats won the Holiday Bowl. The award was presented by the Holiday Bowl and went to the individual who best exemplifies the spirit of unselfish dedication and teamwork.