LA Tech Athletics Wins National Award
May 18, 2010
RUSTON - The Louisiana Tech Athletic Department continues to receive national recognition as it was named the winner of the 2010 Turnkey PRISM Awards on Wednesday by the University of Massachusetts Amherst Sport Management Program.
This is the fifth year that the PRISM Awards have been presented at the collegiate level. The PRISM Awards (Professionalism, Results and Innovation in Sport Management) recognizes colleges for managerial excellence across four areas: marketing/branding; fan development; community relations; and customer/client service.
"Louisiana Tech is extremely honored and pleased to be chosen as the recipient of the 2010 PRISM Award," said Louisiana Tech Athletic Director Bruce Van De Velde. "We are grateful to the University of Massachusetts and its nationally recognized Sports Management Program for this outstanding achievement.
"The key components of the PRISM Award are priorities of our strategic plan and directly relate to the success and advancement of our athletic department. This award is a result of a great deal of hard work from a very talented and creative administrative staff, and I want to congratulate them for their dedication and the progress their collective efforts have made in our success."
Louisiana Tech joined the NFL's Philadelphia Eagles, who were the professional franchise winner of this year's award.
Tracy Schoenadel, Director of the Center for Spectator Sport Research at the University of Massachusetts and Director of the PRISM Awards, expressed her delight in announcing the PRISM winners.
"Both Louisiana Tech and the Philadelphia Eagles represent the very best in sport management, and we are thrilled to honor both great organizations," said Schoenadel. "Louisiana Tech has done an exceptional job over the last three years, and their efforts to streamline their organization are clearly paying off."
The award was open to every Division I school in the country. Past award winners include the University of Oklahoma, University of Maryland, UTEP, Virginia Commonwealth and Monmouth.
Over the past three years, LA Tech has taken several initiatives within its external department that have paved the way for significant advancements. Some of these initiatives include:
redesign/upgrade of athletics website (2007, 2009)
complete rebranding of logo (2007)
contracting with Donnie Bell Design, Inc. for creative promotional content (2008)
advancements in fundraising including the creation of Team Tech 100 and the reorganization and improvements of LTAC (2008)
addition of the call center for season ticket sales (2008)
creation of the LA Tech Kids Club (2009)
partnership with Ticketmaster (2009)
creation of FNB T-Zone (2009)
creation of the Fan Loyalty Program (2009)
partnership with Learfield Sports and the creation of LA Tech Sports Properties (2009)
From the above additions and changes within the Tech Athletic Department, the university has seen numerous tangible results including:
set all-time sales marks for football season tickets for three consecutive years
significant increases in revenue in both corporate sponsorship sales and donations
addition of the largest video board in the Western Athletic Conference at Joe Aillet Stadium
installation of the Karl Malone Court at the Thomas Assembly Center as well as other renovations and enhancements to the facility
won the NCAA Pack the House Challenge for the WAC for the third straight year, one of only two schools in the country to win it three straight years (Hartford of America East Conference).
creation of LA Tech All-Access, a video streaming platform which allows the video and audio stream of the majority of home sporting events and press conferences
finalist for the 2010 NACMA Award (single game attendance promotion)
creation and growth of the LA Tech Sports Network
increased apparel sales and merchandise licensing revenue
This is the second time within the last 12 months that Tech has been recognized nationally as the athletic department finished third in the Excellence in Management Cup last year, which recognizes the most efficient athletic departments in the country.
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