Tech Athletics Partners with The Aspire Group

Zach Williams (Ticket Manager), Ryan Gottlieb (Aspire Manager), and Eric Buskirk (Associate AD) discuss ticket sales strategies.

June 2, 2011

RUSTON - (June 2, 2011) - The Aspire Group and Louisiana Tech University have announced an agreement for the Atlanta-based company to sell a full menu of ticket options for football, baseball, and men's and women's basketball.

The Aspire Group will construct a Fan Relationship Management Center (FRMC) on campus in Ruston with a manager and up to six sales consultants devoted to selling and servicing Louisiana Tech Athletics ticket buyers.

"Through this partnership with The Aspire Group, we believe we gain the outside support and expertise necessary to increase outreach, ticket sales and enhance revenue," said Louisiana Tech Athletics Director Bruce Van De Velde. "Our strategy is to identify and implement strategic partnerships that maximize revenue streams and increase outreach but at the same time control costs.

"We believe we have great potential to increase ticket sales with 45,000 alumni in the state and partnering with The Aspire Group will help us reach our goal of selling every seat in our athletic facilities."

"We are excited for this opportunity to work with experts in the athletic ticket sales and marketing field," said Associate Athletics Director of External Affairs Eric Buskirk. "We want to show the LA Tech Nation our appreciation by delivering a service that will give them a personal ticket sales representative and a Fan Relationship Management Center that will service their needs."

The Aspire Group develops Fan Relationship Management Centers (FRMC) specializing in revenue enhancement for universities and sports organizations worldwide by providing a superb customer experience for fans on ticket sales and service calls. Aspire has been servicing fans at Georgia Tech for nearly two years and the University of Colorado-Boulder for nine months. Aspire has recently opened a Fan Relationship Management Center at Rutgers University.

"We are excited to work with LA Tech's athletic administration and help them reach their ticket revenue goals," said Aspire's General Manager of Fan Relationship Management Bill Fagan. "Our Fan Relationship Management Center will provide Louisiana Tech a new way to show how much they appreciate the Bulldog fans and their support for Louisiana Tech athletics."

About The Aspire Group

The Aspire Group is a global sports and entertainment firm founded in 2008 by Dr. Bernie Mullin that partners with its clients to maximize revenue, people and organizational performance. Aspire provides ongoing strategic advice and implementation support in executing and maintaining highly innovative sales, marketing, management, and operational systems. This is best embodied in the Fan Relationship Management Center, the fastest growing arm of the company, operating in United States, Canada and United Kingdom.

For more information visit

About Louisiana Tech Athletics

LA Tech Athletics houses 16 Division I programs as a member of the Western Athletic Conference (WAC). Through the development of a bold vision and the execution of an aggressive strategy, LA Tech Athletics is securing its place as one of the most progressive and respected athletics programs in the nation. Louisiana Tech's rich athletic tradition, highly competitive men's and women's programs, and the academic success of its student-athletes serve as the cornerstone of its long-range strategic plan. Five National Championships. 135 All-Americans. 95 Professional Athletes. 12 Hall of Famers. One Legendary Tradition.

For more information about Louisiana Tech Athletics visit

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