Athletics Starts Top Dog Rewards Program

Aug. 9, 2012

RUSTON -- Louisiana Tech Athletics has officially launched a new social media rewards program to help fans spread the word about the Bulldog and the Lady Techster programs.

Through a partnership with Row27 Studios, the Top Dog Rewards Program has been unveiled as fans will be rewarded for their support of LA Tech Athletics.

"As is the goal with all of our external programs in LA Tech Athletics, the goal of the Top Dog Rewards Program is to generate revenue," said Associate Athletics Director Brian White. "We believe that rewarding our fans who purchase season tickets, attend home athletic events and then promote their attendance through various social media outlets will be very beneficial to our bottom line both in the short term as well as the long term.

"Encouraging this behavior and culture is paramount to our continued success. This program presents the perfect combination of leveraging the power of social media and viral campaigns as well as the old fashioned, tried and true belief in fan appreciation."

Specifically, fans who participate will earn points for sharing and liking LA Tech Athletics Facebook posts, images and videos; retweeting LA Tech Athletics tweets; tweeting with certain hashtags; and/or checking in with Foursquare at LA Tech home games. Additionally, fans will receive bonus points for checking in on foursquare at certain LA Tech home events and for posting the Facebook and twitter messages of the day.

"We have worked diligently with Row27, and we think Tech fans will be happy with the final product," said Josh McDaniel, multimedia services manager. "So much of our time online is spent on social media sites, and this is a great way for Tech fans to spread the word about our programs and encourage fan participation while at the same time cultivating new fans."

Top Dog Rewards Program points may then be redeemed at the "Prize Store" for merchandise, memorabilia and the opportunity to win drawings for exclusive fan experiences throughout the year.

As points are accumulated and point levels are met, fans may cash those points in for merchandise and memorabilia, or they may use points to enter drawings for exclusive fan experience opportunities throughout the year.

LA Tech fans can sign up for the program and immediately start earning points by visiting

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