Tech Athletics Partners with Snoball to Generate Revenue

Aug. 23, 2012

RUSTON - The Louisiana Tech Athletics Department has announced a new partnership with Snoball, a powerful, game-changing fundraising platform that is inspiring a new generation of donors.

Through this partnership, is now live and active as Louisiana Tech fans can pledge donations based on specific on-the-field athletic accomplishments. During the 2012 football season, Tech fans can pledge donations for every Bulldog victory, every Bulldog touchdown and every Bulldog sack.

"This innovative new fundraising mechanism is a great way for our fans to support their team through micro-donations within their means and relate their support to on-the-field performance," said Associate Athletics Director Brian White. "The site will link to social media accounts so fans can promote their activity and encourage more fan participation." also highlights the "Top Donor" on its home page as the person who has pledged the most amount of money for a Bulldog victory.

"I think this has a similar appeal to fantasy sports in that fans can also pledge donations based on Bulldog touchdowns and sacks," said Director of Athletic Advancement Adam McGuirt. " symbolizes both a pledge for a victory on the field as well as a victory for LA Tech Athletics each time we receive donations."

With the University poised for its final year in the Western Athletic Conference and a new era of LA Tech Athletics starting July 1, 2013 when it makes the all-sports move to Conference USA, finding ways to raise additional revenue is imperative.

Fans can join this exciting new program by logging onto Fans are encouraged to sign up and start making pledges prior to the Bulldogs season opener which is set for Aug. 30 against Texas A&M at Independence Stadium in Shreveport.

Tickets are currently on sale for the game (as well as season tickets) and can be purchased by calling 318-257-3631, emailing or logging onto

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