Redesigned Set to Launch Thursday Afternoon

Oct. 21, 2009

RUSTON - The Louisiana Tech Athletic Department will take another step forward in its branding efforts with the redesign and launch of its official website Thursday as received a total overhaul by CBS College Sports Network.

The new site is set to launch at approximately 5 p.m.

Not only will continue to provide the most comprehensive coverage of Louisiana Tech Athletics on the web, including the latest on all 16 of the university's NCAA sanctioned programs, but it will also receive CBS Interactive's industry-leading suite of online and new media solutions.

Some of the distinctive features that are implemented on the school's new site include expanded top navigation, a LA Tech All-Access multimedia platform for video streaming and archiving, additional promotional content, an enhanced auction platform and more fan friendly access.

It will also include rotating feature stories, assorted video clips, interactive bios and statistics, GameTracker and links to Louisiana Tech's social networking platforms such as Facebook and Twitter

"The redesign of is a part of our on-going strategic plan utilizing cutting edge technology, and pushing forward our marketing and branding efforts," said Associate AD Eric Buskirk. "Our fan base will be able to utilize as a one stop shop as it relates to making donations, purchasing tickets through our Ticketmaster Archtics platform, purchasing merchandise, watching our multi-media video content, and gaining complete access to all the great events that LA Tech Athletics has to offer."

The site will be maintained by the Tech media relations department. Additional features and changes will continue throughout the fall and winter months.

"We're extremely excited for the possibilities this new website will provide," said Tech Associate AD for Media Relations Malcolm Butler. "With the outstanding success our student-athletes have achieved both on the field and in the classroom, this will give us an enhanced marketing tool to help promote that success."

CBS Interactive is a leader in collegiate Web hosting and provides more than 215 official athletics sites for colleges and universities around the nation.

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