Athletics News
 

Leah Beasley

Hometown:
Ruston, Louisiana

Last College:
Louisiana Tech University, Undergraduate and MBA

Position:
Associate AD/Marketing and Game Management

Contact::
lbeasley@latech.edu
(318)257-4111

Leah Beasley

10/12/2012

Wiggin' Out Dinner Raises over $10,000

Proceeds to purchase wigs for those undergoing chemotherapy that cannot afford them

10/06/2011

Inaugural Wiggin' Out Dinner a Resounding Success

LA Tech Student-Athletes and community raise money, awareness for breast cancer

Leah Beasley enters her ninth year as a member of the Louisiana Tech athletics department staff, including her second as associate athletics director in charge of marketing and game management.

Beasley spent the first six years as the assistant athletics director but received a title promotion in the summer of 2012.

Some of Beasley's responsibilities include creating and executing athletic marketing plans, serving as the athletics branding/CLC representative, game management supervision, coordinating pregame/halftime entertainment and activities for Tech home events, serving as the main liaison between the Tech athletics department and the Tech student body and faculty and staff, as well as working closely with many of the coaches for marketing ideas for their programs.

During her time at Louisiana Tech, Beasley has proven her merit as she has been directly and indirectly associated with numerous department awards.

Since its inception by the NCAA in 2007, Beasley has taken the lead on Louisiana Tech's participation in the NCAA's Pack the House Challenge - a marketing promotion geared towards increasing the awareness of women's basketball across the country.

Beasley's creative marketing campaigns have helped LA Tech earn the top spot among the Western Athletic Conference schools for five straight years, making it the only program in the country to win it every time for their respective league.

Her 2010 NCAA Pack the House marketing campaign of "Cage the Tigers" won the bronze award given out by NACDA for the Best Single Day Attendance Promotion.

Beasley's 2011 and 2012 NCAA Pack the House marketing campaign of "FAIR-well Fresno" and "FAIR-well Fresno State: The Rematch" drew crowds of more than 7,000 fans to the Thomas Assembly Center as promotions included a real live Fair with carnival rides and food outside the Thomas Assembly Center.

Beasley has also been a part of a staff at LA Tech that has been instrumental in garnering a number of national awards, including the 2010 Turnkey PRISM Award - which recognizes colleges for managerial excellence across four areas: marketing/branding; fan development; community relations; and customer/client service.

The Tech Athletics Department has also finished in the Top 10 three times in the Excellence in Management Cup, which recognizes the most efficient athletic departments in the nation.

Beasley also served as the athletic department's point person for Bulldogs Tackling Breast Cancer, a fundraiser started by Dr. Allison Dooley, wife of former LA Tech AD and head football coach Derek Dooley in 2007. During its six years, this fundraising campaign raised more than $55,000 for the Susan G. Komen Race for the Cure Foundation in northeast Louisiana.

The past two years, Beasley was instrumental in the Wiggin' Out Dinner as Tech Athletics teamed up with the Northern Louisiana Medical Center and The Minute Magazine to raise money for the battle against breast cancer. The event, held in conjunction with the Bulldogs Tackling Breast Cancer initiative, helped raise funds for women across northern Louisiana unable to purchase wigs while undergoing radiation and chemotherapy treatments.

Beasley also serves on several campus and conference committees, including the WAC's Championships Committee and Game Management Committee, and the University's Marketing Advisory Board, Spirit Squad Committee and Traditions Committee. She is also the WAC's representative to NACMA.

Beasley lettered for four years at Louisiana Tech as an outfielder on the Lady Techster softball team, earning Academic all-WAC honors every season and earning all-America Scholar Athlete awards two seasons.

The Ruston native earned her bachelor's degree in marketing in May of 2005 and her master's degree in marketing in August 2006.

She is a member of National Association of Collegiate Directors of Athletics (NACDA), National Association of Collegiate Women Athletic Administrators (NACWA), National Association of Collegiate Marketing Administrators (NACMA), Who's Who Among Executives and Professional Women and the National Association of Professional Women.