Athletics News
 

Eric Buskirk

Hometown:
Columbus, Ohio

Last College:
Ohio State University, FAU (MBA)

Position:
Associate Athletic Director

Contact::
ebuskirk@latech.edu
(318) 257-2933

Eric Buskirk

Eric Buskirk is in his fifth season on the executive senior staff with Louisiana Tech University Athletics. Buskirk directs fundraising, ticket sales, community relations, licensing, branding, marketing, promotions, game management, video board productions, the Learfield Sports partnership, and the Aspire Group partnership. In addition, Buskirk plays a vital role with internal administration of the athletic department, including assisting in the over-all administration of the football, baseball and golf programs.

Buskirk is a member of the NACMA Board of Directors, and is also an adjunct professor in the College of Business for an advanced level sports management course.

Under Buskirk's direction, Louisiana Tech's external affairs have seen a wave of new developments, and national recognition for its accomplishments. LA Tech athletics has reached record totals in all three major revenue generating areas including fundraising, ticket sales and corporate sponsorships. Buskirk's external team was named the winner of the 2010 PRISM Awards for department excellence, and has been selected as the NCAA Pack the House Challenge winner three years in a row.

The revenue generating advancements have been supported by the addition of multiple strategic business processes being installed. The advancements include the creation of LTAC and Team Tech 100 in the fundraising area. Ticketmaster was contracted to implement the full Archtics ticketing package, and a newly formed call center was established to support the tickets sales efforts. 2011 marked the first year of The Aspire Group partnership (TAG), as the new Fan Relationship Management Center began operations on June 1st, 2011. The FRMC houses a manager, and six sales consultants on the LA Tech campus, focused on advancing ticket sales revenues.

Under Buskirk's first two years leading the external affairs department, corporate sponsorships tripled with a restructured sponsorship sales approach, and advancements have continued as Learfield Sports was contracted to officially operate LA Tech Sports Properties, officially beginning operations for the 2009 season. Additional upgrades include contracting Rickabaugh Graphics as a part of the rebranding of new logos, and the partnership with CBS sports as the official website provider for LA Tech athletics.

The external affairs advancements have also made way for a new Daktronics state-of-the-art high definition video display scoreboard for the 2009 season. The HD-16 mm video display board is the largest in the Western Athletic Conference.

Buskirk came to Louisiana Tech after working at UTSA as the Assistant Athletic Director for External Affairs. Buskirk oversaw the external affairs areas of fundraising, marketing, corporate sponsorships, ticket sales, merchandising, trademark licensing, branding, website revenue generation, courtesy car program, promotions and spirit squad, along with being the assistant tournament manager for NCAA Championships including the NCAA Final Four.

During his time at UTSA, Buskirk was recognized as one of the "Top 40 under 40" Rising Stars by the San Antonio Business Journal.

Under his direction, UTSA athletics experienced a dramatic increase in its external components, including more than doubling corporate sponsorship revenue in Buskirk's first 12 months directing the department. Buskirk was instrumental in negotiating with XOS Technologies to be the official website provider of UTSA athletics while also instituting the UTSA athletics re-branding campaign.

Buskirk was heavily involved in the direction of the NCAA Championships that the City of San Antonio hosts. He was the assistant tournament manager and directed marketing efforts for the 2006 NCAA Volleyball Championship, 2006 NCAA Women's Basketball San Antonio Regional, and the 2007 NCAA Men's Basketball South Regional. Buskirk was also a key committee member for the 2008 NCAA Division I Men's Basketball Final Four hosted by UTSA.

Other additions to the UTSA external department included partnerships with local media giants Clear Channel, FOX TV, and Time Warner Cable. Buskirk also instituted new creative ticket sales strategies including a telemarketing call center that dramatically increased ticket sale efforts.

Prior to his time at UTSA, Buskirk served as the athletics marketing director at Lynn University in Boca Raton, Florida, where he also served as an adjunct professor in the College of Business and Management. The Columbus, Ohio, native served as a market research analyst for the NBA's Miami Heat before joining the Lynn staff. Buskirk earned his bachelor's degree in sports management from Ohio State and an MBA in sport management from Florida Atlantic University.

During his time at Ohio State, he also worked as a coach for men's and women's tennis at Columbus West High School and as assistant men's basketball coach at St. Charles Prep in Columbus.

A native of Columbus, Ohio, Buskirk lettered in football, basketball, tennis and golf at West High School, where he was a teammate of Michael Redd, who starred at Ohio State and now plays for the NBA's Milwaukee Bucks.

Away from the office, Buskirk is an avid golfer who is always working to lower his handicap, and enjoys reading books on leadership and motivation. Buskirk's wife Audrey is the Coordinator of Marketing and Healthy Woman Advisor for Northern Louisiana Medical Center.