Malcolm Butler
Malcolm  Butler

Position:
Associate AD/Media Relations

Contact::
mbutler@latech.edu
(318)257-4111

06/26/2017

LA Tech Athletic Communications Leads State with 10 Awards

Department has won 78 awards in state SID contest since 2002

01/08/2017

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08/10/2016

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Tech journalism graduates moving up the ladder

06/27/2016

Athletic Communications Leads State with Eight LSWA Awards

LA Tech brings home four Best in the State honors

07/30/2015

Tanner Loves LA Tech, Athletics

Ms Kim has attended 8 of the 10 NCAA Final Fours that the Lady Techsters have competed in

Malcolm Butler begins his 19th year in the Louisiana Tech Athletics Department, his 11th as the associate athletic director in charge of communications.

Butler is the fourth longest tenured athletic department employee at the University, starting in July of 1999 as the assistant athletic media relations director. He was promoted to director just four months later and served in that capacity until the fall of 2007 when he was promoted to associate athletic director.

The Ruston native is the primary media contact for women's basketball and softball, assists in a number of areas of football and oversees the daily operations for the entire department. Butler also serves as a member of Athletic Director Tommy McClelland's senior staff and is the sports supervisor for women's tennis.

He spent his first 10 years serving as the primary contact for football (as well as women's basketball, softball and golf) where he worked with record-setting NFL quarterbacks Tim Rattay and Luke McCown before restructuring the department and staffing responsibilities in 2009.

Over the course of his tenure, the Louisiana Tech Athletic Communications Department has proven to be one of the most successful in the state. Over the past 16 years, members of the department have won a total of 78 awards at the annual Louisiana Sports Writers Association (LSWA) SID contest, the second most behind only LSU. During that same period of time, Butler has personally garnered 36 awards, the most among all state SIDs, including first place awards for media guides, game notes, feature stories and radio play by play.

He and members of his staff have also finished in the top 10 numerous times in the CoSIDA publications contests.

Butler was instrumental in forming the partnership between Louisiana Tech and CBS Interactive in the fall of 2007, including the redesign and hosting of the athletic departments website, LATechSports.com.

As part of the agreement with CBS Interactive, a web streaming platform was created, allowing fans from all over the world to watch live streams of almost all of the university's home athletic events. LA Tech All-Access annually streamed more than 125 live events on LA Tech All-Access before it was replaced by CUSATV.com in recent years.

Butler has served as the host media coordinator for three NCAA Women's Basketball First- and Second-Round sites hosted by Louisiana Tech (2000, 2001 and 2003) while also serving as the host media coordinator for the 2008 WAC Baseball Championships and the 2013 WAC Softball Championships hosted by Louisiana Tech.

In addition to his athletic communications responsibilities, Butler has served as the radio play-by-play voice for the nationally-prominent Louisiana Tech Lady Techster basketball team for the past 18 years. He has broadcast more than 500 women's basketball games, including 15 NCAA Tournament games. He was named the Louisiana Sports Writers Association (LSWA) State College Radio Broadcaster of the Year in 2017 after finishing as runner-up for the award to LA Tech Hall of Famer Dave Nitz in 2013 and 2016.

He has broadcast in excess of 350 softball games in his career, including the 2008 and 2017 NCAA Regionals, and served as the color commentator on numerous Bulldog football and basketball broadcasts. He served as the sideline reporter for the Bulldog football broadcasts from 2013-16. Butler co-hosts Inside Tech Basketball with Dave Nitz, an hour-long coach's radio show during the winter.

Butler implemented a fundraising campaign for his department in the fall of 2007 that has raised over $60,000, with the funds used to purchase additional equipment, software and other essentials within the athletic communications department.

A 1994 graduate of the Louisiana Tech journalism department, Butler served as the sports editor and editor of The Tech Talk, the University's student newspaper. He won the Wiley W. Hilburn, Jr. Award for the outstanding journalism student at Louisiana Tech in 1994 while also being the recipient of the Kerry Garland Memorial Scholarship presented by the Shreveport Journalism Foundation. He also earned the College of Arts and Sciences Outstanding Student Award (1994).

He is a member of the College Sports Information Directors of America (CoSIDA), Louisiana Sports Writers Association (LSWA), United States Basketball Writers Association (USBWA) and Football Writers Association of America (FWAA). He is also a proxy voter for the Louisiana Sports Hall of Fame committee and a member of the Louisiana Tech Athletics Hall of Fame committee.

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