Malcolm Butler Hometown: Ruston, La. Last College: Louisiana Tech Position: Associate AD/Media Relations Contact:: mbutler@latech.edu (318)257-4111

Malcolm Butler begins his 13th year in the Louisiana Tech athletics department, his fifth as the associate athletic director in charge of media relations.

A 1994 graduate of the Louisiana Tech journalism department, Butler joined the athletic department in July of 1999 as the assistant athletic media relations director.

Butler was then promoted to director four months later and served in that capacity until the fall of 2007 when he was promoted to associate athletic director.

The Ruston native is in charge of media relations for women's basketball, softball and men's golf and also serves as the secondary contact for football while overseeing the daily operations for the entire department.

During his time at Louisiana Tech, Butler has been instrumental in promoting numerous high-profile student-athletes. He has also worked closely with a number of highly-successful head coaches, including 4-time Hall of Famer Leon Barmore, current Tennessee head football coach Derek Dooley and current Lady Techster women's basketball coach Teresa Weatherspoon.

Over the course of his tenure, Louisiana Tech's Media Relations Department has proven to be one of the best in the state of Louisiana. Over the past nine years, members of the Tech media relations department have won a total of 32 awards at the annual Louisiana Sports Writers Association (LSWA) state SID contest -- the third most behind only LSU and Northwestern State (33).

During that same period of time, Butler has garnered 23 of those awards which is second most among all state SIDs behind only LSU Associate Athletics Director Michael Bonnette (24).

Butler is part of a senior staff at LA Tech that has been instrumental in garnering a number of national awards, including the 2010 Turnkey PRISM Award - which recognizes colleges for managerial excellence across four areas: marketing/branding; fan development; community relations; and customer/client service.

The Tech athletics department has also finished in the Top 10 two of the past three years in the Excellence in Management Cup, which recognizes the most efficient athletic departments in the nation.

He was instrumental in the forming the partnership between Louisiana Tech and CBS College Sports in the fall of 2007 in the redesign and hosting of the athletic departments website, www.latechsports.com. The website has undergone two redesigns since the inaugural release.

As part of the agreement with CBS College Sports, a new webstreaming platform - LA Tech All-Access was created - which allows fans from all over the world to watch live streams of almost all of the university's home athletic events. LA Tech All-Access annually streams more than 125 live events.

Butler has served as the host media coordinator for three NCAA Women's Basketball First- and Second-Round sites hosted by Louisiana Tech (2000, 2001 and 2003) while also serving as the host media coordinator for the 2008 WAC Baseball Championships hosted by Louisiana Tech at J.C. Love Field in Ruston.

In addition to his media relations responsibilities, Butler has served as the radio broadcaster for the nationally-prominent Louisiana Tech Lady Techster basketball team for the past 12 years, including the past 11 as the play-by-play announcer.

During that time, he has broadcast more than 350 women's basketball games - including 15 NCAA Tournament games. He has also broadcast in excess of 75 softball games, including four in the 2008 NCAA Tournament, and served as the color commentator on numerous Bulldog football broadcasts. Butler is also the host of Inside Tech Basketball with Teresa Weatherspoon, a 30-minute radio show.

Butler implemented a fundraising campaign for his department in the fall of 2007 and over the past five years he has raised over $30,000, which has been used to purchase additional equipment, software and other essentials within the media relations department.

He is a member of the College Sports Information Directors of America (CoSIDA), Louisiana Sports Writers Association (LSWA), United States Basketball Writers Association (USBWA) and Football Writers Association of America (FWAA).