Malcolm Butler Hometown: Ruston, La. Last College: Louisiana Tech Position: Associate AD/Media Relations Contact:: mbutler@latech.edu (318)257-4111 Graduated: 1994

Malcolm Butler begins his 12th year in the Louisiana Tech athletics department, his fourth as the associate athletic director in charge of media relations.

A 1994 graduate of the Louisiana Tech journalism department, Butler joined the athletic department in July of 1999 as the assistant athletic media relations director.

Butler was then promoted to the director's position four months later and served in that capacity until the fall of 2007 when he was promoted to associate athletic director.

The 40-year-old is in charge of media relations for women's basketball, softball and men's golf and also serves as the secondary contact for football while overseeing the daily operations for the entire department.

During his time at Louisiana Tech, Butler has been instrumental in promoting numerous high-profile student-athletes such as Jacksonville Jaguars quarterback Luke McCown, Minnesota Vikings running back Ryan Moats, and former WNBA Rookie of the Year Cheryl Ford.

He has also worked closely with a number of highly-successful head coaches, including 4-time Hall of Famer Leon Barmore, current Tennessee head coach Derek Dooley and current Lady Techster women's basketball coach Teresa Weatherspoon.

Over the course of his tenure, Tech's media relations department has proven to be one of the best in the state of Louisiana. Over the past nine years, members of the Tech media relations department have won a total of 28 awards at the annual Louisiana Sports Writers Association (LSWA) state SID contest -- the second most behind only LSU.

During that same period of time, Butler has garnered 22 of those awards which is tied for the most among any state SID with LSU Associate Athletics Director Michael Bonnette.

Butler is part of a senior staff at LA Tech that has been instrumental in garnering a number of national awards, including the 2010 Turnkey PRISM Award - which recognizes colleges for managerial excellence across four areas: marketing/branding; fan development; community relations; and customer/client service.

The Tech athletics department has also finished in the Top 10 the past two years in the Excellence in Management Cup, which recognizes the most efficient athletic departments in the nation.

He was instrumental in the forming the partnership between Louisiana Tech and CBS College Sports in the fall of 2007 in the redesign and hosting of the athletic departments website, www.latechsports.com. The website has undergone two redesigns since the inaugural release.

As part of the agreement with CBS College Sports, a new webstreaming platform - LA Tech All-Access was created - which allows fans from all over the world to watch live streams of almost all of the university's home athletic events. In 2009-10, LA Tech All-Access streamed more than 100 live events.

Butler has served as the host media coordinator for three NCAA Women's Basketball First- and Second-Round sites hosted by Louisiana Tech (2000, 2001 and 2003) while also serving as the host media coordinator for the 2008 WAC Baseball Championships hosted by Louisiana Tech at J.C. Love Field in Ruston.

In addition to his media relations responsibilities, Butler has served as the radio broadcaster for the nationally-prominent Louisiana Tech Lady Techster basketball team for the past 11 years, including the past 10 as the play-by-play announcer.

During that time, he has broadcast more than 325 women's basketball games - including 14 NCAA Tournament games. He has also broadcast in excess of 50 softball games, including four in the 2008 NCAA Tournament, and served as the color commentator on 10 Bulldog football broadcasts. Butler is also the host of Inside Tech Basketball with Teresa Weatherspoon, a 30-minute radio show.

Butler implemented a fundraising campaign for his department in the fall of 2007 and over the past four years he has raised over $25,000, which has been used to purchase additional equipment, software, and other essentials.

He is a member of the College Sports Information Directors of America (CoSIDA), Louisiana Sports Writers Association (LSWA), United States Basketball Writers Association (USBWA) and Football Writers Association of America (FWAA).