Athletics News

Mason Ellenberger

GM - LA Tech Sports Properties


Mason Ellenberger


LA Tech Sports Network Adds Affiliates for 2012-13

Network up to 11 affiliates statewide

Mason Ellenberger has served as General Manager for LA Tech Sports Properties since August of 2008. LA Tech Sports Properties is the Ruston-based entity designed to oversee all aspects of the 10-year partnership between the University and the collegiate marketer Learfield Sports.

At LA Tech, Ellenberger is responsible for spearheading all elements of the relationship between LA Tech and Learfield Sports, which was announced in late July 2008 and includes managing and selling multimedia and sponsorship rights for the Bulldogs and Lady Techsters.

Ellenberger is also responsible for all aspects of the LA Tech Sports Network which broadcasts over 250 Louisiana Tech games, daily shows and coach's shows throughout the year.

In Ellenberger's previous role as the Team Sports Marketing Manager for Alltel Wireless, he led Alltel's strategic team sports marketing efforts in the United States. He oversaw the national promotions and activation of the sponsorship stable owned by Alltel Wireless in the US including the professional and collegiate sponsorships.

Prior to his years at Alltel, Ellenberger spent the previous 13 years in strategic sales leadership, sports marketing and public relations roles in the telecommunications and entertainment industries.

The Birmingham, Ala. native has served on numerous endowment boards and board of directors for sports and education organizations including The Boy Scouts of America, Tri Running Endurance Sports Club, Pagnozzi Charities and the Arkansas Aeronautical Education Center.

He has been honored by White House Communications Agency for providing critical communications for the President of the Unites States and White House Staff. Ellenberger holds a BBA and MBA in Marketing both of which he graduated Summa cum Laude. Ellenberger is also an Eagle Scout and a long-time supporter of the Boy Scouts of America.

He is married to the former Wanda Jackson from Mobile, Ala., and the couple has two sons, James and Hunter and reside in Ruston.