Athletics News

Malcolm Butler

Ruston, La.

Last College:
Louisiana Tech

Associate AD/Media Relations


Malcolm Butler


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Malcolm Butler begins his 16th year in the Louisiana Tech Athletics Department, his eighth as the associate athletic director in charge of communications.

A 1994 graduate of the Louisiana Tech journalism department, Butler joined the athletic department in July of 1999 as the assistant athletic media relations director. Butler was then promoted to director four months later and served in that capacity until the fall of 2007 when he was promoted to associate athletic director.

The Ruston native is in charge of media relations for women's basketball and softball and also serves as the secondary contact for football while overseeing the daily operations for the entire department.

He is a member of Tommy McClelland's senior staff and also serves as the sports supervisor for women's tennis.

During his time at Louisiana Tech, Butler has been instrumental in promoting numerous high-profile student-athletes including record-setting quarterbacks Tim Rattay and Luke McCown, and All-American women's basketball players Tamicha Jackson and Cheryl Ford. He has also worked closely with a number of highly-successful head coaches, including 4-time Hall of Famer Leon Barmore, former Tennessee head football coach Derek Dooley and current Lady Techster women's basketball coach Tyler Summitt, son of legendary Tennessee coach Pat Summitt.

Over the course of his tenure, Louisiana Tech's Athletic Communications Department has proven to be one of the most successful in the state. Over the past 13 years, members of the department have won a total of 52 awards at the annual Louisiana Sports Writers Association (LSWA) SID contest, the second most behind only LSU.

During that same period of time, Butler has personally garnered 28 awards, second most among all state SIDs behind only LSU Associate Athletics Director Michael Bonnette (30).

Butler is part of a senior staff at LA Tech that has been instrumental in garnering a number of national awards, including the 2010 Turnkey PRISM Award - which recognizes colleges for managerial excellence across four areas: marketing/branding; fan development; community relations; and customer/client service.

The Tech athletics department also finished in the Top 10 three times in the Excellence in Management Cup, which recognizes the most efficient athletic departments in the nation.

He was instrumental in forming the partnership between Louisiana Tech and CBS Interactive in the fall of 2007, including the redesign and hosting of the athletic departments website,

As part of the agreement with CBS Interactive, a webstreaming platform - LA Tech All-Access -- was created, allowing fans from all over the world to watch live streams of almost all of the university's home athletic events. LA Tech All-Access annually streams more than 125 live events.

Butler has served as the host media coordinator for three NCAA Women's Basketball First- and Second-Round sites hosted by Louisiana Tech (2000, 2001 and 2003) while also serving as the host media coordinator for the 2008 WAC Baseball Championships and the 2013 WAC Softball Championships hosted by Louisiana Tech.

In addition to his media relations responsibilities, Butler serves as the radio play-by-play voice for the nationally-prominent Louisiana Tech Lady Techster basketball team.

Butler has broadcast more than 480 women's basketball games, including 15 NCAA Tournament games, during his 14 years behind the mic. He finished second in the Louisiana Sports Writers Association College Radio Play by Play category in 2013.

He has also broadcast in excess of 200 softball games, including four in the 2008 NCAA Tournament, and served as the color commentator on numerous Bulldog football and basketball broadcasts. He served as the sideline reporter for the Bulldog football broadcasts in 2014. Butler joins Dave Nitz as the co-hosts of Inside Tech Basketball, an hour-long coaches radio show during the winter.

Butler implemented a fundraising campaign for his department in the fall of 2007 and since that time it has raised over $40,000, which has been used to purchase additional equipment, software and other essentials within the media relations department.

He is a member of the College Sports Information Directors of America (CoSIDA), Louisiana Sports Writers Association (LSWA), United States Basketball Writers Association (USBWA) and Football Writers Association of America (FWAA). He is also a proxy voter for the Louisiana Sports Hall of Fame committee.