Marco Born
Marco  Born

Executive Associate A.D./External



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Marco Born enters his fourth year as a member of the Louisiana Tech senior athletics staff, his first as the executive associate athletics director for external operations after joining the University in August of 2014 as the senior associate athletics director.

Born came to Ruston after spending 10 years at Middle Tennessee as a student-athlete and administrator. In his position at Louisiana Tech, Born oversees external operations, including ticketing and marketing while serving as the liaison with LA Tech Sports Properties and Aspire. He is heavily involved in athletic fundraising while also serving on the athletics senior staff and as the sport administrator for baseball.

During his first three years in Ruston, Born oversaw all revenue generating aspects of the athletic department and serve as the chief revenue officer. Under his direction, the Louisiana Tech athletic program has seen unprecedented fundraising growth and is now supported by its largest donor base in school history. Born is part of a fundraising team that led fundraising efforts for the $18.6 million west side press box renovation project and the $1.2 million baseball and softball turf project.

He secured the sale of all 13 luxury suites in the new renovation. His team coordinated the sales of the 302-seat club level in the Davison Athletics Complex and also led the fundraising team that saw over $1.5 million donated to the Louisiana Tech Athletic Club (LTAC) with a total of over $2.2 million in unrestricted donations. Overall revenue to the department has increased by 148 percent, while overall fundraising revenue to the department increased by 252 percent.

Born also oversaw ticket sales for the second and fourth largest crowd in Joe Aillet stadium against Southern University (27,905) and Louisiana-Lafayette (26,910). Overall revenue to the department has increased by 58 percent in the last two years.

Born played an integral part in renegotiating a new multi-media rights contract with Learfield and was also part of writing, negotiating and help execute a new 5-year exclusive all sports apparel contract with Adidas. He serves as primary contact with Adidas for the staff.

Born served on the athletics staff at Middle Tennessee from June of 2007 until his move to Ruston, including stints as associate athletics director and assistant athletics director for ticketing and marketing. During his time on the senior administrative staff in Murfreesboro, Born handled all internal and external duties with oversight of marketing, ticketing, Aspire and Learfield partners. He served on the senior staff for five years and was heavily involved in the school's transition to Conference USA.

He was instrumental in facilitating ticket sales efforts for sellout crowds of the Murphy Center for both men's and women's basketball as well as the three largest crowds in Floyd Stadium history for football, including the first ever sellout in 2011 against Georgia Tech. Women's basketball attendance consistently ranked in the top 30 nationally ever year. Born also oversaw the $11 million renovation to the Murphy Center and a $1.4 million turf replacement at Floyd Stadium.

During his time as a student-athlete at Middle Tennessee, Born was a three-year varsity letter-winner for the Blue Raiders tennis program where he captured the 2005 ITA Division I All-American championship and the 2007 NCAA Division I Doubles championship. He was a two-time ITA Division I All-American, a three-time All-Sun Belt Conference selection and a member of the 2007 ITA Collegiate All-Star team. He is a member of the 2017 Middle Tennessee Sports Hall of Fame.

Off the courts, he was named to the academic honor roll twice while serving on the Student-Athlete Advisory Council. He was nominated for the Sun Belt Conference's Sporting Behavior Award and the NCAA Today's Top VIII Award. He has served in the past as a member of the Sun Belt Conference Fellows Program, the ITA Steering Committee and the NCAA Men's and Women's Tennis Committee.

He currently serves on the University’s Institutional Relations Committee, the Lincoln Parish Convention and Visitors Bureau Board of Directors, the NACMA Awards committee and as the current NAADD Conference Representative.

Born earned his bachelor's degree in business administration from Middle Tennessee in 2007 and his master's in sports management in 2009. He completed the Sports Management Institute Executive Program from the University of Michigan and University of Texas in 2013 as well as the D1A Athletic Directors' Association Institute in 2015.

He is married to the former Emily Vest, a former Division I tennis player at Middle Tennessee, and the couple has a 5-year-old daughter named Scarlett Elizabeth.

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