Athletics News

Brian White

Associate Athletics Director/External Affairs


Brian White


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Brian White enters his second season at Louisiana Tech as associate athletic director for external affairs.

White works closely with the unit heads of development, marketing, media relations and the ticket office coordinating all external affairs for the department. White supervises the sports of men's golf and baseball and assists the athletic director in football administration and scheduling.

White also coordinates all activities for the department with multimedia rights holder Learfield and Louisiana Tech Sports Properties as well as the Aspire Group for ticket sales.

Before coming to Louisiana Tech, White spent over three and a half years at IMG College (formerly ISP Sports) at the University of Arkansas (Razorback Sports Properties) and at the University of California Berkeley (Cal Sports Properties), initially as an account executive before being promoted to a senior account executive.

While at IMG College, White was charged with growing revenue through corporate sponsorship sales of multimedia assets. In his first year with Cal Sports Properties, White achieved a sales number equivalent to 275 percent of his personal sales goal. In both years at the University of Arkansas, White surpassed his individual and property sales goals.

While pursuing his undergraduate and graduate degrees, White gained valuable experiences through various internships working for the IMG College Corporate Office, Ohio University Athletics, Arizona State University Athletics and the NCAA Headquarters.

He earned a bachelor's degree from the University of Notre Dame in 2006 and a master's in business administration from Ohio University in 2008.

White comes from a family entrenched in intercollegiate athletics. His father, Kevin, is director of athletics at Duke while his brother, Danny, is director of athletics at Buffalo. His brother, Michael, is the head men's basketball coach at Louisiana Tech.

He and his wife Paige reside in Ruston.