A native of Shreveport where he was an outstanding athlete at Captain Shreve, Roland became a starter at fullback for the Bulldogs as a freshman and held that slot for four years during which time Tech compiled an amazing 44-4 record with five assorted national championships. Although used mostly as a blocker, Roland still left Tech as its No. 2 all-time rushing leader with 1,949 yards. Drafted in the 17th round by the Chicago Bears, Roland not only made the Bears but became their offensive captain for four years, playing seven seasons before having to retire because of a knee injury in 1982. He was the Bear's MVP in 1978 and won the Bears' Brain Piccolo Rookie Award in 1975. He was Chicago's No. 4 all-time rushing leader when he retired.