External Affairs Strategic Plan

Mission

Provide the foundation for establishing an athletics department that creates equity, pride and a rewarding experience as it relates to Louisiana Tech Athletics for students, alumni and all constituents of Louisiana Tech University.

Goals

  • Enhance athletics image and brand
  • Expand and grow athletics fan base
  • Further engage athletics current fan base
  • Expand and increase current revenue streams
  • Create new revenue streams in an effort to advance Louisiana Tech Athletics to a higher level of excellence

 

 

External Strategic Advancements

Most universities take on one major project a year. That is not the case at Louisiana Tech. Click here to read more...

LA Tech Partners with Populous for Master Facility Plan. Click here to read more... 

LA Tech banks on bowl to sell the Bulldog brand.  Click here to read more...

In a continuing effort to improve customer service and to increase ticket sales, the Louisiana Tech Athletic Department has signed a multi-year agreement with Ticketmaster, the world's leading ticketing company. Click here to read more...

 

Louisiana Tech University Athletics announced that it has signed a 10-year multimedia rights agreement with Learfield Sports to be its exclusive athletics marketing partner. Click here to read more...

Latest website upgrade: Oct. 2009

The Louisiana Tech Athletic Department will take another step forward in its branding efforts with the redesign and launch of its official website Thursday as www.latechsports.com received a total overhaul by CBS College Sports Network. Click here to read more...

First website upgrade: Jan. 2008

After several months of work, the Louisiana Tech Athletic Department, in conjunction with College Sports Television (CSTV/CBS Sports), has launched its much-awaited new web site. Click here to read more...


Louisiana Tech officials announced today that demolition of the existing scoreboard at the north end of Joe Aillet Stadium has begun in preparation for the installation of a new high definition video display board. Click here to read more...

With the constantly improving and ever-changing atmosphere in Louisiana Tech University's Athletics Department, new logos almost seem like an afterthought. Now, thanks in part to the Tech administration and a design from Rickabaugh Graphics, Louisiana Tech athletics has adopted a new look to enhance its customer appeal. Click here to read more...

Tech Team Shop, a new online retailer of officially licensed Louisiana Tech products, has contributed a significant amount of revenue as a corporate sponsor for Tech Athletics, and is expected to help to increase the University's licensing royalties. Click here to read more...

Fundraising arm for Athletics re-branded to LTAC. Click here to read more...

The New LATech Kids Club is a must for all young Bulldog and Techster fans. Click here to read more...

TEAM TECH 100 is a select group of supporters dedicated to changing the landscape of Louisiana Tech Athletics. Click here to read more...


Working Plan

External Affairs Links