External Affairs Strategic Plan


Provide the foundation for establishing an athletics department that creates equity, pride and a rewarding experience as it relates to Louisiana Tech Athletics for students, alumni and all constituents of Louisiana Tech University.


    • Enhance athletics image and brand
    • Expand and grow athletics fan base
    • Further engage athletics current fan base
    • Expand and increase current revenue streams
    • Create new revenue streams in an effort to advance Louisiana Tech Athletics to a higher level of excellence

There are few things Adrien Cole likes better than emerging from the Louisiana Tech field house and seeing Joe Aillet Stadium nearly full of vibrant, cheering fans.

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With six weeks to go before its season opener at Southern Miss on Sept. 3, Louisiana Tech Athletics officials reported today that Bulldog football season tickets are selling at a record pace.

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Softball Facility Enhancements

The Aspire Group and Louisiana Tech University have announced an agreement for the Atlanta-based company to sell a full menu of ticket options for football, baseball, and men's and women's basketball.

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Baseball Facility Enhancements

Louisiana Tech officials made a historic announcement as Tech President Dr. Dan Reneau, Athletics Director Bruce Van De Velde and alum Steve Davison unveiled the plans for the "Quest for Excellence" - a $20 million fundraising campaign geared towards the construction of a 90,000-plus square-foot multipurpose facility in the south end zone ofJoe Aillet Stadium. 

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The Louisiana Tech Athletic Department continues to receive national recognition as it was named the winner of the 2010 Turnkey PRISM Awards.

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External Strategic Advancements

Most universities take on one major project a year. That is not the case at Louisiana Tech.

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LA Tech Partners with Populous for Master Facility Plan.

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LA Tech banks on bowl to sell the Bulldog brand. 

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In a continuing effort to improve customer service and to increase ticket sales, the Louisiana Tech Athletic Department has signed a multi-year agreement with Ticketmaster, the world's leading ticketing company.

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Louisiana Tech University Athletics announced that it has signed a 10-year multimedia rights agreement with Learfield Sports to be its exclusive athletics marketing partner.

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Latest website upgrade: Oct. 2009

The Louisiana Tech Athletic Department will take another step forward in its branding efforts with the redesign and launch of its official website Thursday as www.latechsports.com received a total overhaul by CBS College Sports Network.

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First website upgrade: Jan. 2008

After several months of work, the Louisiana Tech Athletic Department, in conjunction with College Sports Television (CSTV/CBS Sports), has launched its much-awaited new web site.

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Louisiana Tech officials announced today that demolition of the existing scoreboard at the north end of Joe Aillet Stadium has begun in preparation for the installation of a new high definition video display board.

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For the third straight year, Louisiana Tech has been selected as the NCAA Pack the House Challenge winner for the Western Athletic Conference.

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With the constantly improving and ever-changing atmosphere in Louisiana Tech University's Athletics Department, new logos almost seem like an afterthought. Now, thanks in part to the

Tech administration and a design from Rickabaugh Graphics, Louisiana Tech athletics has adopted a new look to enhance its customer appeal.

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Tech Team Shop, a new online retailer of officially licensed Louisiana Tech products, has contributed a significant amount of revenue as a corporate sponsor for Tech Athletics, and is expected to help to increase the University's licensing royalties.

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Fundraising arm for Athletics re-branded to LTAC.

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The New LATech Kids Club is a must for all young Bulldog and Techster fans.

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TEAM TECH 100 is a select group of supporters dedicated to changing the landscape of Louisiana Tech Athletics.

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Working Plan

    • Enhance technology and organizational systems within External Affairs Department

External Affairs Links


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Louisiana Tech University Athletics Mission is to embody excellence in everything we do.

Develop student-athletes to maximize their potential in mind, body and spirit.

Bring pride, admiration and loyalty to the University family, community and state.

Win with integrity.

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