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Louisiana Tech University Trademark And Licensing

State and federal trademark laws protect Louisiana Tech University's logos, seal and names. In addition, trademark and copyright laws protect all department designs and visual images. Unauthorized uses of any of these names and trademarks may constitute trademark and/or copyright infringement as well as an unfair business practice. Employees may not use the University's name or campus, or their affiliation with the University, in any manner that suggests, implies or indicates University endorsement, support, favor of, association with, or opposition to any activity, program, event, or policy.

Why Have A Licensing Program?

A trademark-licensing program gives Louisiana Tech University control over its logos and marks, and thus ensures quality and consistency in the management of the University's brand. It also enables the University to generate revenue from the sale of merchandise bearing its logos and marks. The revenue is used to fund academic scholarships, facility improvements and athletics. Outside of the University, the trademark licensing program creates a cooperative and positive working relationship with the manufacturers as well as the retailers who work with the University.

What Qualifies As A Trademark?

Any mark, logo, symbol, nickname, letter(s), word(s) or combination of these that can be associated with the University, qualifies as a trademark. A list of Louisiana Tech University's trademarks is included with this brochure.

What Products Can Be Licensed?

Students, alumni and fans generate many great ideas for new University products. Products will be considered and must be approved by Louisiana Tech University's licensing director. No products will be licensed without prior approval. This ensures that all products associated with the University are of high quality and good taste, and it ensures the non-approval of potentially hazardous items.

Who Needs A License?

Any entity producing products with Louisiana Tech University's name, trademarks or nickname must become licensed, regardless of whether the entity is selling or donating the product. The Louisiana Tech University's Office of Marketing and Public Relations maintains a list of all licensed manufacturers, which can be accessed by calling (318) 257-4547 or by downloading. Under licensing program guidelines, products can only be purchased from licensed manufacturers.

What If You Do Not Get A License?

All products must be approved by the University's Office of Marketing and Public Relations. Failure to obtain a license or approval from the Office of Marketing and Public Relations would be grounds for the seizure of all non-approved merchandise bearing the University's marks. Also, it could result in jail time and numerous fines if convicted.

Can You Sell A Product To The Bookstore?

The bookstore works with a group of vendors to bring new products to market each year. For more information on the bookstore's wholesale buying practices, contact the Louisiana Tech University Bookstore.

Can An Alumni Or Student Group Sell Products Using The University's Marks As A Fundraiser?

Before contacting local manufacturers regarding new products, designs, or an idea for a fundraiser, be sure to check with the University's Office of Marketing and Public Relations. Trademark staff will be able to identify local manufacturers to produce the items, which will save time and effort.

What About Using The University's Name Or Logo On A Web Site?

Every use of the University's trademarks requires permission from the Office of Marketing and Public Relations. The World Wide Web has made it easy for alumni, fans and supporters to build Web pages with the University's name and logos, and the University appreciates this support. Federal trademark laws, however, require that the University control its name and marks; therefore, the University must be very selective in granting permission in these and all instances. For more information, contact the University's Office of Marketing and Public Relations.

Who Is The Primary Point Of Contact For The Program?

The primary point of contact for the Trademark Licensing Program at Louisiana Tech University is:

Chrysta Bayliss | Partner Services Representative, Southeast Regional Brands
The Collegiate Licensing Company-an IMG Company
1075 Peachtree Street | Suite 3300 | Atlanta, GA 30309
P: 770-799-3283 | F: 770-955-4491 | M: 404-536-8362 |

How Does A Manufacturer Become Licensed?

Manufacturers become licensed through a process administered by Collegiate Licensing Company. Obtaining a license gives manufacturers authority to use Louisiana Tech University's name, nickname and trademarks in approved designs for a minimal fee. Anyone wishing to obtain a license to produce merchandise must submit a license application. This application informs the University of how its marks will be used, what type of product the applicant makes, and how the University is going to be represented, etc. Applications can be obtained by visiting the download section of, and answers to questions you have can also be found at this site.

What Is The Collegiate Licensing Company (CLC)?

The Collegiate Licensing Company (CLC) is the licensing partner for the University. As the University's partner, CLC shares responsibility with the University Office of Marketing and Public Relations for administering the licensing program. Its duties include processing applications, collecting royalties, enforcing trademarks and pursuing new market opportunities for the University.

Who Is Licensed With The University?

Either the University's Office of Marketing and Public Relations or CLC can provide a list of current licensees for the University's merchandise. It is typically easier to work with an established University licensee than to try and license a new product or idea. Both the University and CLC can provide you with information on products produced by all licensees so that you can match your needs with the right company. The "Officially Licensed Collegiate Products" hologram signifies that merchandise has passed the standards of quality set forth by the University, and that a portion of the purchase is returned to the University.

You can download a list of all Louisiana Tech's Licensed Manufacturers:


What Are The University's Trademarks?

The University's trademarks are any of the logos, marks, symbols, nicknames, letter(s) or word(s) that represent the University. Any design that could cause public confusion due to similarity to the University trademarks is an infringement on the University's trademark rights.

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