Entire LA Tech staff uses family mentality in recruiting
Lady Techsters particiapte in fundraiser for Kay Yow Foundation
Lady Techster staff now complete
Ashley Thompson begins her second season as a member of the Louisiana Tech Lady Techster basketball staff, serving as the multimedia and creative services associate.
However, Thompson's responsibilities for head coach Tyler Summitt and the program far outreach her title.
One of the primary responsibilities for the Manhattan, New York native is oversight of all the women's basketball social media accounts, including Facebook, Twitter and Instagram. Since she joined the program in May of 2014, the traffic on all three of the accounts has grown exponentially as Twitter followers increased by 59 percent and Facebook LIKES almost doubled. Thompson inherited an Instagram account in its infant state which now sits at almost 800 followers.
Thompson is responsible for creating graphics, videos, and additional collateral for the social media accounts, including behind-the-scenes looks inside the Lady Techster program. She publicizes the Tech players, coaches and Lady Techster brand while interacting directly with the fan base. Much of the social media content is directed to catch the attention of prospective student-athletes.
In addition to her responsibilities with social media, Thompson also plays a vital role in on-campus recruiting visits, including coordinating schedules and producing video presentations that the Tech coaching staff utilizes to sell the program. She is also very involved in numerous other aspects of the daily office routine, including designing mail-outs, creating the coaches recruiting books and much more.
Prior to coming to Ruston, Thompson served as the assistant to the head coach for the University of Buffalo women's basketball program for one year where she provided administrative and professional support for the entire staff. She coordinated all planning, travel logistics and scheduling for the head coach while also acting as the primary point of contact and public liaison for the program.
Thompson spent one year as the assistant director of undergraduate admissions at Binghamton University where she supported enrollment management by identifying, selecting, and enrolling students from assigned geographic regions.
Thompson earned her bachelor's degree in sociology from Binghamton in May of 2011.