Brooke Stoehr
Brooke  Stoehr

Last College:
Louisiana Tech

Co-Head Coach



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Brooke Stoehr knows the storied tradition of Lady Techster basketball.

She was a big part of that history as a player under legendary Hall of Fame head coach Leon Barmore during her four years in Ruston.

This fact combined with her already established track record of winning on the hardwood as a head coach led Louisiana Tech Athletics Director Tommy McClelland to name Stoehr the seventh head coach in Lady Techster basketball history in April of 2016.

Stoehr came back to her alma mater after four tremendously successful years at Northwestern State, where she guided the Lady Demons to three postseason tournaments, including a pair of NCAA Tournament appearances.

"First and foremost, Brooke has a proven track record of molding her players into winners on and off the court," said McClelland. "Academics and basketball go hand in hand with Brooke. Off the floor, her players succeeded in the classroom. She demands as much out of her players in the classroom as she does on the floor. And finally, Brooke and Scott and Aubrey and Cooper are already a part of the Lady Techster Family. Brooke knows what a special place and a special program this is."

Stoehr, formerly Brooke Lassiter during her Lady Techster playing days (1998-2002), stood before a packed house in the building in which she played collegiately for four years and talked about how grateful she is to be back home.

"I have a deep passion for this program and have a personal investment in it from my time here as a student athlete," said Stoehr. "I take great pride and responsibility in leading this group of young women and helping move the Lady Techster program forward."

And move forward they did in year No. 1. After being picked to finish 12th in the 14-team Conference USA in the preseason coaches' poll, Stoehr led the Lady Techsters to 18 wins, a fourth-place finish in the regular season standings and the program's first national postseason berth since 2011.

"Brooke was the last point guard I ever coached at Louisiana Tech," Barmore said. "When things were tough and the game was on the line, I wanted Brooke to have the ball. To be honest with you, I'm glad she has the ball now. I love her, and I'm glad she is in charge of this program."

Tech won seven straight C-USA regular season games down the stretch, advanced to the semifinals of the league tournament and competed in the Women's National Invitation Tournament. Although Tech went on the road and fell to SMU in overtime in Dallas in the first round of the WNIT, a baseline had been established on the court.

Off the court, the Lady Techsters became very involved in the local community, volunteering countless hours of community service with a number of organizations, including DART, Buddy Ball, the Special Olympics, elementary schools.

The Lady Techsters continued to make strides in the classroom as well. Seven players were named to the Conference USA Commissioner's Honor Roll including Kierra Lang, Alexus Malone, Daria McCutcheon, Anna McLeod, Ashley Reid, Ashley Santos and Rochelle Vasquez. Santos also earned the C-USA Commissioners Academic Medal.

Stoehr inherited a Northwestern State women's basketball program that had won a total of six games the previous season. In four seasons, NSU compiled a record of 71-58 as the Lady Demons won back-to-back Southland Conference Tournament championships in 2014 and 2015. Those victories produced the first consecutive NCAA Tournament appearances in program history.

In her last season in Natchitoches, Northwestern State earned an appearance in the Women's Basketball Invitational, extending its run of national postseason appearances to three.

Off the court, Stoehr demands just as much or more from her players and the numbers prove it. In the classroom, Northwestern State finished with the nation's 16th-best cumulative GPA (3.461) in the 2014-15 season and had the fifth-highest among NCAA Tournament teams that season. The team GPA for the Fall 2015 semester was 3.48, trending NSU toward another high ranking nationally when the 2015-16 review is released this summer by the Women's Basketball Coaches Association.

Each player who completed her athletic eligibility during the Stoehrs' tenure earned a degree from Northwestern State.

"Brooke needs no introduction to Louisiana Tech University," said Baylor head coach Kim Mulkey. "She is Lady Techster basketball! Her history with the program speaks volumes. She was loved as a Lady Techster player, and she will be loved as the head coach."

In addition to her time at Northwestern State, Stoehr spent time as an assistant coach at Texas Tech (2009-12), Southern Mississippi (2008-09), LA Tech (2005-08) and UALR (2003-05).

Stoehr played for the Lady Techsters from 1998 through 2002 and helped guide the program to four NCAA Tournament appearances, two Elite Eights and one Final Four. She ended her LA Tech career as the NCAA's all-time leader in free throw percentage.

Brooke and husband Scott have a 7-year-old daughter, Aubrey, and a 5-year-old son, Cooper.

What They are Saying About Brooke Stoehr

"Brooke was the last point guard I ever coached at Louisiana Tech. When things were tough and the game was on the line, I wanted Brooke to have the ball. To be honest with you, I'm glad she has the ball now. I love her, and I'm glad she is in charge of this program." -- Legendary Hall of Fame Coach Leon Barmore

"Brooke needs no introduction to Louisiana Tech University. She is Lady Techster basketball! Her history with the program speaks volumes. She was loved as a Lady Techster player, and she will be loved as the head coach. -- Baylor head coach Kim Mulkey

"Brooke is a former Lady Techster that has done everything, both as an assistant coach and as a head coach at Northwestern State, that you would look for in a head coach. I think she will be dynamite. She was one of the all-time favorites as a player, and a person, at Louisiana Tech. This is a tremendous hire, and they will be very happy with her in Ruston." -- Texas A&M Head Coach Gary Blair

"Brooke is a proven winner as a Division I student-athlete, assistant coach and head coach. No one could love or understand the Lady Techster tradition more than Brooke. She has great character and will work with a relentless passion to represent the Lady Techster tradition. I am thrilled for her, Scott, Aubrey and Cooper to return the Ruston community." -- Alabama Head Coach Kristy Curry

"I know first-hand how special it is to return to one's alma mater as Brooke is doing. The folks in Ruston are getting more than coaching talent, they are gaining a wonderful family that will add immensely to the community." -- Dr. Jim Henderson, President of Northwestern State


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